Copywriting (design-writing in French) is the art of writing to sell and get the reader to take action, i.e. leave his email, make an appointment or even buy. This writing process is based on conviction. Focus on this technique that will transform your marketing strategy. Copywriting is an essential way to sell and generate traffic. … Read more
Every year, when the recruitment campaign starts for the Executive Masters in “Commercial Management and Business Development” that I lead at Iéseg Executive Education, I ask myself: how many women? does the following cohort count? Where are the women? Our program welcomes on average 33% women. A recent Gartner study (1) indicates that while women … Read more
Nothing seems to be able to stop the moving train. Despite the health crisis and the uncertainties about the resumption of economic activity, young tricolor business angels continue to fuel startups through their investments, reveals the 2nd edition of the annual ranking conducted by Angelsquare with “Les Echos”. Aided by the TEPA law, this dynamic … Read more
Only in Europe – and still – is the three-year bachelor’s degree better known than the four-year BBA. In question, the format between bac + 3 and master (bac +5) of the latter does not correspond well with studying the French way. Rather, the degree is intended to respect the most widespread arrangement in Britain … Read more
The businessman who made his fortune in Tech is revolutionizing the powdered drinks market by launching a “generosity label” boosted by sales from his prestigious partners. His company, called ‘Smart Good Things’, is committed to donating 25% of its profits to solidarity and ecological works. Serge Bueno can already be proud of having started this … Read more
This is a question that all beginners ask themselves. Anyone who dreams of making a living from their online business is frantically searching for the answer: How do you set up a profitable business in a few months if you’re starting from scratch? This sequence of steps applies to each theme. That’s literally what the … Read more
Expert Chronicles Strategy On 08/09/2022 parts parts parts EVENT Masterclass Harvard Business Review France: Collaboration, pooling of skills… When companies come together to improve their social and environmental impact × Send by emailShare by email © Getty Images Reading time: 3 minutes As business expectations continue to rise, it is no longer time for competition, … Read more
For students seeking an international education, the BBAs (Bachelors in Business Administration) offer a four-year degree in the world of commerce and management. These courses are taught in major business schools and are set up according to an international model that is very popular, especially in Anglo-Saxon countries. It’s not easy to choose where to … Read more
Double “crunch” this Saturday in Armentières. One hundred business leaders from the region and Great Britain, lots of fun and France-England in rugby on the lawn of Léo-Lagrange. On Saturday, the Armentiérois will take on their British counterparts from Watford. Published: October 21, 2022 at 07:00 Reading time: 3 minutes ” On Saturdays, Armentières is … Read more
Your mission Who are we ? Launched in 2014 by Laure Courty, JESTOCKE.COM is THE marketplace specializing in networking for storage needs between individuals or between professionals. We connect owners of vacant warehouses with customers looking for furniture storage, a cellar, a garage, a parking space, storage box rental or even a warehouse for logistics … Read more