[CONTENU PARTENAIRE] NewAge was founded in 2011 to answer a complex question: how can we transform as many lives as possible around the world? The direct sales company then specialized in health and wellness products. It now offers about ten brands, aimed at nutrition, body health, skin care, the trade in essential oils or air and water purification. NewAge now aims to become a leader in the global direct selling market. To do this, it is preparing for a first step thanks to its partnership with the Kwik marketplace, whose official launch in Europe will take place on March 23, 2022. Explanation with Icham Benallal, General Manager EMEA/CIS.
First of all, can you briefly introduce the Kwik marketplace?
Mercury sets itself apart from other marketplaces. Indeed, the added value is in line with the times as it allows as many people as possible to be an influencer. The operation is simple! For example, when a user shares a link to a pair of shoes, they can be paid when purchases are made through the same link.
Thus, User A will be reimbursed after the purchase of User B. User A will be reimbursed himself if User C uses this link to make a purchase. However, User A is still compensated as he indirectly influenced the sale. And so on… This influence wave system can go on down to the last cent!
In addition to this compensation, what are the benefits?
This platform gives brands from every country the opportunity to develop in the European or even global market! This is an important aid at a time when small businesses or small craftsmen have been hit by the pandemic.
Many of them do not master the digital tool to support their business and therefore had to go out of business. Today, Kwik makes it easier to sell their products instantly and for free and gives them access to a larger customer base.
Why did Mercury attract NewAge’s attention?
Our business model is also based on independent representatives communicating about and sharing our products in the market. In addition to this common point, we have also generally noticed that the need for everyone to influence the other is exacerbated by social networks these days. Influence is now part of our daily lives. Each of us has already recommended a brand, a product, a place to visit or a restaurant to eat!
And yet no individual has ever been compensated for these actions. That’s why we want to use this platform to invite everyone to recommend their favorite products while getting paid for them. We believe that monetization with influence is key to the future of our industry. The number of micro-influencers will multiply across all areas so that this trend will soon become inevitable.
Finally, let’s go back to the opportunity this system offers businesses and craftsmen. NewAge has 400,000 independent representatives worldwide. Suppose each of these people has about 100 people in their network. So this symbolizes 40 million potential customers!
Digitization is almost no longer a topic in your sector of activity, as it seems so obvious. Do you think it is still a competitive advantage today?
Digitization has been going on for several years at NewAge! We have done away with paper, we no longer send out catalogues, we have organized virtual promotional campaigns… NewAge has reinvented itself, but it is true that digitization has accelerated for all sectors since the arrival of the pandemic. In fact, I think this digitization will push us to the limit, and unfortunately those who haven’t mastered it yet will fall behind.
This content was produced with SCRIBEO. The editors of BFMBUSINESS did not participate in the production of this content.