We Are Social and Hootsuite just released the quarterly update of their Digital Report 2022.
The ability to take stock of the latest numbers and trends across the web, social media, e-commerce, gaming, mobile, etc.
🌎 Always more connected
Internet users have increased by 3.7% in the past 12 months and reached 5.03 billion in July 2022.
The number of social media users grew by 227 million last year to 4.70 billion in early July 2022.
The global social media user base has grown by more than 5% in the past 12 months, and the latest global total now equals 59% of the total world population.
🤓 We get more and more information on the web:
More 4 out of 5 adults are now informed via digital channels.
Internet users are now 2½ times more likely to turn to social media for information than to print newspapers and magazines.
Almost half of the respondents cite Meta as the largest news platform, YouTube comes in second.
Meanwhile, the number of respondents who say they use TikTok for news has nearly doubled since last year.
⏱ Time spent on social platforms:
The average social platform user now spends 2 hours and 29 minutes a day on social media, which is approximately . is 75½ hours per month.
The average TikTok user outside mainland China now spends nearly a full day (23.6 hours) per month using the platform’s Android app, placing it at the top of the latest rankings, according to Data. (Sensor Tower even speaks of 48 hours a month!).
The latest figures published in Bytedance’s advertising resources show that: TikTok ads now reach over a billion people 18 years and older.
This means that TikTok ads now reach 22.9% of all adults outside of China every month.
☠️ No, Facebook is not dead:
Despite the endless rumors of Facebook’s disappearance, Meta’s latest ad reach data shows that the app is doing very well.
Facebook’s global ad reach has even increased by 1.2% between April and June, bringing the platform’s total global ad audience to 2.17 billion.
The platform’s overall user percentage also continues to grow, with a monthly active user growth rate of 0.8%.
Contrary to what one might think, the most recent data on audience reach does not support the claim that “young people are leaving Facebook”.
Facebook’s latest global ad reach figures show that teen audiences continue to grow, with the platform registering 1.35 million users aged 13-19 between April and June 2022.
🚀 The Rise of Snapchat, Telegram, and Instagram Roles:
Telegram now has over 700 million monthly active users, about 200 million more active users in the last 18 months!
Telegram occupies the 2nd place in growth quarterly monthly active users, ahead of all other social media platforms, including TikTok.
According to data released by the company, Snapchat’s ad audience has grown by more than 100 million users since the same time last year, equating to a 20% annual growth rate.
Snapchat is especially popular in the Middle East, but also in Northern and Western European countries.
Metatools Show Facebook Reel Ads Can Now Reach 473.5 Million Users, While Instagram Reel Ads Can reach 754.8 million users. (Facebook Reels Ads audience grew by nearly 350 million users in the past three months, a whopping 279% increase.
The growth figures for Instagram Reels are slightly less spectacular, but the audience for this format has still increased by 68 million users, or +9.9%, since April 2022)
💸 The Fluctuating Fortunes Of Cryptocurrency:
Despite the recent collapse in Bitcoin and Ethereum valuations, data shows that ownership of blockchain-based currencies continues to grow.
The number of people around the world who own crypto has increased by leaps and bounds more than 50% in the past year alone.
Nearly 1 in 8 internet users of working age say they now own some form of cryptocurrency. Men are currently 60% more likely to own cryptocurrencies than women.
The general level of consciousness continues to rise, but most people still don’t understand what the infamous NFTs are.
A recent Zeitgeist survey conducted by GWI in 9 countries around the world found that more than two-thirds of people have at least heard of NFTs, but fewer than 3 out of 10 people say they understand what NFTs really are.
More than a quarter of respondents said they believe NFTs are a form of cryptocurrency, indicating that there is still a long way to go before they go mainstream…
There is little hard data on how many people actually own an NFT, but one of the most quoted numbers comes from a report by the Financial Times showing that approximately 360,000 people will own an NFT by the end of 2021.
NFT transactions are undergoing a significant slowdown: The number of blockchain wallets trading NFTs – be they buyers or sellers – fell by more than 50% in the first quarter of 2022.
The full report and further analysis are available in two parts here and here