Spent ten years in the river, don’t make a crocodile out of a tribe – The NFT craze had its heyday. A naturally fleeting explosion that no doubt owes its power more to the false promise of instant fortune than to a genuine passion for art and pixels. Since then, the global crypto market has passed its verdict. Every day, natural selection leaves many pointless projects on the shelf. A thorough cleaning that has the advantage of highlighting the real initiatives with high added value. We were talking about it at the beginning of the summer, the brand Lacoste had also taken the plunge with his NFT UNDW3 collection. A foray into cryptoland from which the crocodile returns today as the winner, arms full of digital gifts.
Le Journal du Coin offers you this promotional article in collaboration with Lacoste.
Genesis buyers rewarded
The first collection lacoste was already quite popular. By the beginning of the summer, when the crypto market was in crisis and ethereum at less than $1000, the crocodile brand had staged a real coup. More than 11,000 NFTs quickly found buyers, recognizing the strong complementarity of the fashion and luxury industries with blockchain technology. The fact is that in a year, almost all major textile brands have entered the crypto ecosystem, with undeniable success so far.
Today, holders of the Genesis Pass linked to this first series will benefit from an exclusive drop. A new collection reserved strictly for them called “the rise”. The operation aims to distribute 11212 “PFP” (profile photos) to the owners of the precious sesame. NFT avatars which will make it possible to show their status as original supporters in all digital environments, but perhaps also, and that is the whole point of the matter, to give them privileges that promise to be as lucrative as they are decisive, instead judgements.
The benefits of PBBs
That’s all there the magic of the NFT format. A singularity that allows you to associate skills and other benefits with certain exclusive aesthetic properties. And in terms of possibilities associated with a particular design, “The Emerge” is not left out.
For example, four of the attributes specific to these unique avatars were submitted and voted on by the community:
- Make a complete set tribute to René Lacostethe founder of the brand
- A Skin Type Called “Galaxy Skin”
- The “tennis bag” as an accessory
- The “croco gold chain” as a jewel
It’s very beautiful! (that is the case to say…). But the interest would be completely limited if these characteristic features were only visual details. Lacoste has therefore decided to grant powers to some of them. For example, 250 PFPs will have a certain common property that: access to all Lacoste private sales and exclusive offers. With another 100 you can receive the Genesis polo shirt made for the first UNDW3 evening that took place on the Champs Elysée last July.
NFTs to Unite a Community
Like other major brands, Lacoste has understood the importance of this “non-fungible” digital format. Generations after generations, youth is certainly the heart of the target. A hyper-connected audience, fond of new technologies and images. Fans who want access to exclusive content and innovative experiences. Hence the interest of projects such as UNDW3 that provide decisive benefits to their communities over time. And of course, this first drop is just the first of a long list.
Already the launch of the first collection had surpassed all objectives, and today we see the first concrete positive effects of this initial distribution. In this way the community takes a prominent place. It is thus at the origin of certain remarkable aspects of ” the rise“. But if you’re observant, you’ll soon notice that Lacoste has no intention of stopping there. The roadmap is very generous indeed. Many other drops, derivatives, experiences have stamped Metaverse, the list of specific privileges associated with this digital sesame will grow in the near future.
Whether you’re a fashion victim or a die-hard cryptophile, Lacoste wants to seduce you with his UNDW3 project. A new kind of loyalty card, the NFT opens the doors to a discerning and passionate community. It’s this Thursday that Lacoste announces the time of the unveiling designs for a Rug Radio “twitter space” hosted by Farokh, known to the NFT ecosystem. But if you don’t feel like waiting to join the club, go to the disagreement of the project where you can chat with other crocodile lovers.