It’s five o’clock, Paris wakes up – NFTs, an innovative digital format with new and disruptive properties. An invention that promises to revolutionize far beyond the crypto ecosystem, for better or for worse. So many investors continue to fantasize about soulless pixels. But some traditional players in the real economy are trying to position themselves as Web3 pioneers. Their credo? Lay the foundation for new business models and real opportunities. Among the ranks of these daring ventures, the famous newspaper “The Parisian”. He is about to launch an initiative that will delight readers and collectors.
Le Journal du Coin offers you this promotional article in collaboration with Le Parisien.
NFTs to save the press
It’s no secret the French historical press is undergoing a metamorphosis. So, in a global context of a new technological situation, Le Parisien has decided to play its part and meet a hyper-connected community. A forward-looking approach focused resolutely on blockchain technology and the new ecosystem that results from it. A Web3 shift which takes the form of 1000 non-fungible tokens.
1000 is the number of NFTs that will be minted on October 27, created from 100 historic front pages. Precious digital sesame associated with various community tools. A first for a French media and a rare opportunity for its readers. Indeed, these first iconic pages cover the entire existence of the media born in 1944 under the name “Le Parisien Libéré”. Major civic events where we pell-mell . find the Blues’ victory in 1998the fire of Notre-Dame past the coronation of Elizabeth II.
Le Parisien makes his NFT in Web3
This project is called “Crypto Instances”. To run it, the daily has chosen the Ethereum network, known for its stability and its very recent Proof of Stake shift. In addition to the digital certificates of ownership of these now digitized works, these 1000 NFTs will possess unique abilities. As savvy cryptophiles are now used to, they will provide different benefits depending on their 3 rarity levels.
In the form of Non-fungible token (NFT), the 100 most iconic covers will be engraved on a blockchain forever. A new digital format that guarantees authenticity and traceability, synonymous with investor confidence, especially in the case of resale. So for every “one”, 6 regular copies, 3 rare ones and one unique are “generated”. The rarer an NFT is, the more benefits it brings to its holder.
A first NFT series, a first step on the blockchain
These benefits are grouped into 3 families:
- Subscriptions: one year for a “regular” NFT, 18 months for a “rare” NFT, two years for a “unique” NFT
- Participation: involvement at different levels in the creation of the newspaper. So regular exchanges with editorial journalists, participation in crypto editorial conferences, events reserved for NFT owners.
- Investment: Collectors will participate in the creation of a new section dedicated to crypto
This bold initiative the Parisian intends to perpetuate it and commit to Web3 for the long term. Integrating the editorial line of the magazine, content dedicated to blockchain technologies and the crypto ecosystem will be published regularly. New journalistic formats will also be implemented in the coming months, with the participation of NFT owners and their expertise in this disruptive and innovative ecosystem.
It is not surprising that Le Parisien is one of the first French media to enter the new technological age of the Internet. Used to follow the great facts of society for nearly a century, everyday life has been subject to all upheavals, all revolutions. Long reserved for an informed audience, Web3 and NFT are now changing habits. After all, they create new applications and new opportunities. An exciting universe, in perpetual mutation of which NFTs are the spearhead the most popular. With this collection, Le Parisien takes its readers on a journey to a new journalistic and technological situation. Do we subscribe?