This is a first: SeLoger is offering to show in the metaverse a real-life apartment that is part of a future real estate program put up for sale by the promoter Quartus.
It was during special private sales (September 27 and 28) of new programs hosted by SeLoger and Veepee that the brand, with its new communications agency, Interruption, thought about providing a real extra service to prospective buyers.
The Interruption Bureau made a simple comment: for buyers of an apartment that is part of a real estate program, it is not always easy to project themselves into a property that has not yet been built and that may be its future place of life.
So why not use the technological advantages of the metaverse to immerse prospective buyers in a much more qualitative virtual tour than the ones offered so far.
It is about a new visiting experienceat the same time innovative and immersivein the metaverse From their mobile or computer, the interested buyer is immersed in a very qualitative representation of the project and can smooth and intuitive navigation between the different rooms to discover the apartment as if it were in it.
In addition, the metaverse also makes it possible to bring the experience closer to reality through interaction with the broker, which is essential for the buying process.
By using Oncecyber’s chat, the real estate agent can present the apartment and its benefits and the buyer can ask him questions during his visit. The broker will be able to provide so much more information that would be imperceptible without his presence, which does not exist during simple virtual visits.
“Our proposal is the meeting of two worlds! It is exciting to see how the metaverse, this still new, virtual and fictional universe, can illuminate our concrete and everyday reality. By visiting real estate in the metaverse in an interactive and immersive way, we can better project ourselves into our daily lives.”
Virginie Boudet, Vice President Brand & Communication of SeLoger
“People don’t always see the point in going to new technologies like the metaverse unless they’re made to go there by creating really useful new services that may not exist in real life. »
Fabien Teichner, founder and creative director of the agency Interruption
The Oncyber platform was chosen in the metaverse to bring this experience to Internet users for three main reasons:
- It is a platform that is still little or not integrated by brands, the presence of SeLoger on this platform is all the more remarkable.
- It was important to help people have the simplest and smoothest experience possible and Oncyber gives the ability to enter it with a simple link, without creating a wallet and without sharing personal data.
- Oncyber is an enthusiastic platform created to enable collectors of artworks in the form of NFTs to display their works in virtual galleries. There are many art lovers and artists, fine collections and internationally respected galleries such as the Gagosian Gallery.
Once the sale of new homes is completed, SeLoger will also offer art collectors who wish it free use of the virtual show apartment created to display their works there.
An innovative operation that you can discover via a link available on request.
This operation is offered by the SeLoger brand, a real estate player that has been innovating for 30 years through its 11 specialized platforms to facilitate research and real estate projects for all French people and that meets their expectations as 63% of future buyers are more digital innovations from real estate professionals for the next 5 years.
“Since the foundation of Quartus, innovation has been at the heart of our DNA: dematerialization, online sales, customer experience… The metaverse is the next step in our approach, which is why we are delighted with this partnership with SeLoger. This new approach adds strong value to our proposition by putting the customer at the center of our relationship and we look forward to collecting their first feedback from the metaverse.”
François Faure, Quartus Acquisition & Data Strategy Director