Copywriting (design-writing in French) is the art of writing to sell and get the reader to take action, i.e. leave his email, make an appointment or even buy. This writing process is based on conviction. Focus on this technique that will transform your marketing strategy. Copywriting is an essential way to sell and generate traffic. … Read more
Every year, when the recruitment campaign starts for the Executive Masters in “Commercial Management and Business Development” that I lead at Iéseg Executive Education, I ask myself: how many women? does the following cohort count? Where are the women? Our program welcomes on average 33% women. A recent Gartner study (1) indicates that while women … Read more
Nothing seems to be able to stop the moving train. Despite the health crisis and the uncertainties about the resumption of economic activity, young tricolor business angels continue to fuel startups through their investments, reveals the 2nd edition of the annual ranking conducted by Angelsquare with “Les Echos”. Aided by the TEPA law, this dynamic … Read more
Only in Europe – and still – is the three-year bachelor’s degree better known than the four-year BBA. In question, the format between bac + 3 and master (bac +5) of the latter does not correspond well with studying the French way. Rather, the degree is intended to respect the most widespread arrangement in Britain … Read more
The businessman who made his fortune in Tech is revolutionizing the powdered drinks market by launching a “generosity label” boosted by sales from his prestigious partners. His company, called ‘Smart Good Things’, is committed to donating 25% of its profits to solidarity and ecological works. Serge Bueno can already be proud of having started this … Read more
Not a day goes by without talking about NFTs, these digital identifiers that artists, auction houses, specialized platforms and galleries have taken over. How does it work and what can we expect from it? According to a report from Chainalysis, $40.9 billion was spent in 2021 on the purchase of NFTs (Non Fungible Token) or … Read more
This weekend, an NFT collector bought land in Yuga Labs’ Otherside metaverse for 625 ETH, or about $1.6 million at the time of the event. This investor also becomes the owner of a unique artifact of the game, namely the potion present in the game’s trailer. Un terrain du metaverse Otherside s’est vendu pour 1,6 million … Read more
This is a question that all beginners ask themselves. Anyone who dreams of making a living from their online business is frantically searching for the answer: How do you set up a profitable business in a few months if you’re starting from scratch? This sequence of steps applies to each theme. That’s literally what the … Read more
lon May 9 Christofle launched a new version of his bestseller, mood, an egg-shaped box with silver-plated cutlery, NFT version. In five minutes, the 529 virtual copies were sold for 0.1 ETH (Ether Monetary Unit), or 150 euros each. Proof that if a vast majority of the public is unfamiliar with digital worlds, a niche … Read more
The second memecoin the most famous on the internet reveals on his blog information about his metaverse and the land system. You can learn more about the features of the future metaverse and the various uses around it on the Shiba Inu ecosystem blog. The Metaverse will “consist of 100,595 plots of land”, of which … Read more