From September 8 to 17, the capital vibrated to the rhythm of design, on the occasion of Paris Design Week. The unmissable exhibition was that of ELLE Décoration. The magazine exclusively presented its first NFT collections, brought together in “D3SIGN CAPSULE”, a project that brings together architects/designers and digital artists. Amateurs and collectors can now find these works on the SuperRare marketplace.
Over 8,000 visitors for the NFT D3SIGN CAPSULE exhibition
The announcement was made a few weeks ago. ELLE Décoration launched its first NFT collection on the occasion of its 35e birthday. Visitors flocked to the National Archives, which welcomed those who invent tomorrow’s interiors to the apartments of the Princess of Soubise, a masterpiece of French decorative arts. At the crossroads between art, design and metaverse, 16 collections have been honored.
While NFT drops are common in the music and sports industries, this is the first time such an initiative has taken place in the decorating world. For example, ELLE Décoration presents itself as a magazine at the forefront of innovation.
NFT D3SIGN CAPSULE: Creation in tandem
With the D3SIGN CAPSULE project, ELLE Décoration immerses us in the digital future by bringing digital art and design closer together. So 16 couples have bundled their creativity to explore what the future of decoration will look like.
Each duo consists of a digital artist and a maestro of architecture, design or decoration, who work together to create a collection of digital works infused with their respective universes.
For example, the pair formed by Christiane Lemieux and William Mapan takes us on the wave of generative art and the patterns it can produce. Every NFT in their collection mentioned ” Excite is unique and comes with a physical piece, a silk veil printed with a work by Parisian artist William Mapan. A prodigy of digital art, the latter is distinguished for its ability to insert a part of the real world, here fabric samples, into an algorithm in order to be able to give originality to his works.
Other duos have chosen to create physical pieces drawn from their digital collection. The buyer of the work ofHermine Bourdin and Krista Kim receives the lamp conceived for the video loop made with four hands.
The sale continues… D3SIGN CAPSULE NFTs auctioned on SuperRare
ELLE Décoration has a dedicated gallery within the SuperRare marketplace called D3SIGN CAPSULE. Fifteen collections of NFTs are offered to collectors around the world through an auction system in Ethers, the main cryptocurrency in the NFT universe.
Collections are already a resounding success. For example, the one consisting of four videos, produced by the tandem Benoît Challand and Pietro Franceschiniou of the lamp conceptualized by the architect and designer Charles Zana with the artist Thomas Paquet.
Don’t panic, collectors can still purchase D3SIGN CAPSULE’s NFTs if they reach the minimum price for each work (from 2 to 30 ETH).
NFTs open up a new, barely explored area of decorating possibilities. Thanks to the generation of computer art, the limits of possibilities are expanding. ELLE Décoration continues its adventure in the web3 by relying on communities of artists and designers. After a new exhibition at the Unique Design X fair in October, a second collection has already been announced for spring 2023. A way for ELLE Décoration to consolidate its leading position, at the forefront of innovation in media.
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As a financial professional, I consider blockchain a real revolution thanks to all its innovations that have a global impact. With passion I participate in this new digital era through my articles.